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These images also have rules to follow, which include a clear start and end date to an event, which cannot be greater than one month, and the image must be uploaded as an Artwork Override for it to be valid. On top of all of these changes, Steam does mention that those who want to mention updates or seasonal events may do so in accordance to their Artwork Overrides rules. Though, it is worth noting that Steam has been pretty inconsistent and lenient with their rules on games that showcase explicit content, enforcement on rules can likely be expected only in egregious cases.
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This isn't the first time they have cracked down on adult content being too off the wall, as they previously changed the rules for the games with sexual content involved. All of the graphical asset photos must also only include PG-13 appropriate artwork, not rated R images.
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Their list of General Graphical Asset rules is much shorter, as it just states that the devs must include both the games logo and title within the photos, and meet the dimension requirements. PlayWay is a publisher who has a number of games that will need new art to avoid violating the new image rules Here is an example of PlayWay showing a discount within their header image: On top of that, they go on to say that they would rather text be kept to a minimum completely, as it covers the most important part of the image the game itself. Devs are not allowed to advertise other products within their images anymore either, which includes sequels or other games in the franchise. As a result of not having clearly-defined rules, we've seen additions to graphical assets that are creating a confusing and sometimes even inaccurate experience for customers."Īs a part of Steam's new guidelines, developers are not allowed to mention their awards within their images, as well as add in any discounts or promotions available in text form to their photos. This made us realize our guidelines haven't been as clear as they should be. " Recently, we've noticed more text, award logos, and even review scores being included by game developers in their graphical asset images. Steam mentions that they already have spaces available to show off the game's ratings and quality, and the images should no longer be used to tell players about that information. As of September 1, 2022, the guidelines for images will change, and developers must adhere to these new rules.
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Valve is constantly changing and revising its rules for content, much like they did with crypto games, but more recently, they took notice of issues with images developers were using to advertise.